The Company... since 1919

Experience, tradition and innovation at the service of our customers.

Guercio S.p.A., owner of the FORMA brand, has been working in the wood sector since 1919.
The deep knowledge of wood, the ability to constantly adapt to the needs of the market, the continuous investments to improve the facilities, the high diversification of products, the desire to provide a better service to the customer, have allowed our company to obtain a position of increasing importance.

The history of four generations

1912

Giovanni Guercio began his carpentry business in a rented premises in Orbassano, with which he enhances the wood by building platforms, window frames, dish drains, etc.

1915

Abandonment of the activity for the beginning of the world war and the recruitment to arms.

1919

The first sawmill with the name is born:
Guercio Giovanni - Sawmill - Woodworking - Common and Luxury Furniture.
The activity involves the complete transformation from the trunk to the artifact.

1920

Great innovation in Orbassano: the first electric sawmill in the area is born.

1925/1928

The activity is getting bigger, the carpentry is mainly dedicated to the large supplies contracted by the government for the modernization plan of the Armed Forces.

1930

The company assumes national importance thanks to the production of artifacts for the army such as: propellers for airplanes, tables and stools for the barracks of the barracks, etc.

1934/1935

To counter the national economic crisis and the problems caused by the war in Africa, joinery is joined by sawmill specializing in the transformation of local species such as poplar and then fir and larch.

1945

After the end of World War II, the marketing and distribution of plates from South Tyrol and Austria began.

1963

The company moved to Via Frejus, also in Orbassano (the current location) with the plant of a new sawmill and wood warehouse. Importation is extended to valuable species from Africa and America.

1980

Alberto and Giorgio Guercio join the company with a large warehouse and the introduction of Swedish and Finnish pine.

1984

Diversification of the company with a DIY plant in Orbassano.

1992

The company is expanding with the expansion of the DIY store in Orbassano and the beginning of the marketing of products for large and small distribution.

1995

The FORMA brand is born for the marketing of products and semi-finished products for DIY and Garden Center.

1997

The FORMA brand is born for the marketing of products and semi-finished products for DIY and Garden Center.

2000

New expansion of the activity with the doubling of the DIY surface.

2007

Opening of a new store in Caselle Torinese and Showroom of Forma products.

2010

Opening of the Moncalieri sales point.

2011

Turin Botticelli store opening point.

2012

On 9 February a serious fire completely destroys the Orbassano sales point.
The reaction and reconstruction are immediate: on 28 June the new Orbassano sales point is inaugurated after only 140 days.

2013

New company organization with the entry of Federico Guercio alongside his father Alberto.

2015

Move to Settimo of all the production of roofs and wholesale timber construction works.

2016

New expansion of the product range with the arrival of Alessandro Guercio who joins the company alongside Federico and Alberto.

2018

Opening of a new store in Turin.

2019

New store opening in Saluzzo.

2020

Move to Settimo of all the Wholesale Timber and Roof Production activity and insert a powerful Nesting processing center.